Transforming Communications Alton Towers Resort

18^th March 2025

Discover how Ninehundred Communications Group supports Alton Towers with innovative communication solutions, ensuring connectivity across the UK’s largest theme park.

550 Acres The Challenge

Alton Towers faces the unique challenge of managing complex operations across its expansive resort grounds, which include thrilling rides, immersive attractions, and large-scale seasonal events like Scarefest. The sheer size of the park, combined with heritage restrictions that limit certain technological advancements, makes maintaining effective communication a significant hurdle. Adding to this complexity is the need to ensure visitor safety, support efficient staff coordination, and provide an exceptional guest experience, all while accommodating tens of thousands of visitors daily.

What We Delivered

Two Way Radios

Our Solution

Every year, visitors flock to Alton Towers for one of the UK’s most iconic Halloween events, drawn in by the spine-tingling mazes, thrilling rides, and immersive experiences. Behind the scares and excitement, seamless communication is essential to ensuring safety and operational efficiency. That’s where Ninehundred comes in. For years, we’ve partnered with Alton Towers to provide cutting-edge two-way radio solutions tailored to their unique needs.

Our solutions ensure wide-ranging coverage across the resort’s expansive grounds, even during high-traffic events like Halloween. From ride operators and scare maze teams to security and guest services, every department remains connected, enabling real-time coordination and rapid response. By overcoming challenges such as heritage restrictions and the park’s vast size, we’ve helped Alton Towers maintain its reputation as a premier destination, offering unforgettable experiences with the highest standards of safety and efficiency.

How We Helped

From the start, Ninehundred has worked closely with Alton Towers to implement and maintain communication systems. The ongoing collaboration involves continuous upgrades and the integration of new technology. Our team’s responsiveness and ability to accommodate the resort’s unique needs have been instrumental in enhancing their operations. Whether through on-site visits or round-the-clock phone support, we ensure that the resort’s communication systems run smoothly at all times.

The two-way radio solutions provided by Ninehundred have transformed operations at Alton Towers. Staff members are now better connected, enabling quicker response times and streamlined workflows. These systems have improved the guest experience by ensuring efficient communication across all teams, enhancing safety, and facilitating smoother operations.

Take a look at What Our Customers Say

a large scarefest sign on the grass at night

With Ninehundred continuously offering new products to the market they work alongside us to ensure we are at the forefront of technology and always have the best equipment available to the teams and the resort.

Tom Handley,
Alton Towers Resort

a Ninehundred communications van with a group of people running through town for race for life

Ninehundred stands out for us with the quality of the service and the product and the competitive pricing. In 2025, we’re going to be coming back bigger and better. We’ve got some really ambitious targets to reach, and we know that Ninehundred are going to help us, support us in reaching those targets and making sure our events are the best they can be.

Stephanie Wakefield,
Cancer Research UK

a stand with hytera SC580 body cameras, ninehundred communications brochures, two way radios, protective helmets on mannequins and merchandise

As soon as I asked for amendments to my quote, Mick and Emma were so quick and easy to communicate with. Both are a credit to the company. Thank you!

Jack Hammond,
Guardian Industries

a women looking up in a school building with a man stood beside her writing notes down

Communication with Ninehundred has been absolutely brilliant. They answer emails really quickly, we’ve discussed prices, so we’ve been able to negotiate a bit and time wise delivery of the goods and installation has been fast.

Christina Mallender,
Frodingham Infants

Every time I order from you I feel like no question is too small and I feel assured that you will do the best you can. Thank you to the team behind eorders@, you make my life easier with your promptness and kind approach to your work.

Alicia Eccleston,
Walk the Plank

Rapid quote given, easy order process and trouble free delivery – many thanks.

Richard Oades,
Running Deep Limited

A quick response from 900 to site to reconfigure a channel.

David Sheard,
Uniper

Brilliant service as always from Kim and the team. Always a pleasure to deal with Ninehundred Communications.

Lee Keates,
Professional Safety Services (UK) Limited

Clare and Ursela have been outstanding from start to finish, they have always been extremely helpful, understanding and efficient during the whole process and it is extremely refreshing to have members of your team going above and beyond for your customers. A true credit to the team!

Matthew Lewis,
Bromsgrove Sport